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Willie Nelson Teatro matchbox

14 March 2013

Store date: 1 September 1998

Willie Nelson_matchbox_front

When promoting a new Willie Nelson album, I can think of no more appropriate piece of advertising swag to provide stores and merchants with than this – unless, perhaps, it would be something that needs igniting.

Teatro was a stop along the producing tour of Daniel Lanois: the sound of the album is earthy, as befits Willie’s general style, but is also unmistakably cloaked in the trademark Lanois echo and reverb. We at Laser’s Edge played it a fair bit on the overhead system, as it had good cross-over appeal, and we liked the fact that it featured both Emmylou Harris and jazz pianist Brad Mehldau. The seventh track on the CD, “Home Motel,” was included on our 1999 “American” CD Sampler.

Willie Nelson_matchbox_back

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From → advertising, swag

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