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Seventh Anniversary Party Invitation

25 May 2013

Store date: 31 July 1998

Anniversary Invitation 7

This invitation to our 7th Anniversary party was about as minimalist as we got in our graphic designs.

There is, however, one dominant idea being expressed between its “slash” and “grid” ideas, and that is the constant entropic struggle between the store’s owners that existed in those early years of the business. Whether I was aware of communicating that reality in this design is unknown to me, but it seems pretty clear now that the design and the environment it was created in were perfectly matched. Hindsight is 20/20, as they say.

Note the party date of 31 July: a full month after the actual anniversary date.

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